The Clean Cup is the world’s first and automatic and portable beer pong ball washer. The maker, House Rules, is social gaming design company focused on creating state-of-the-art and innovative ways to step up your party game and this is their flagship product. Everything was needed for this project. Branding, product development, digital and print design, video work, ads, Kickstarter graphics, web site and I sure I’m forgetting bits and pieces. There have been a lot of different aspects to this wide ranging project that is still going on. Here some of the highlights so far working on The Clean Cup.
Client House Rules
What I Did Brand Strategy, Naming, Brand Identity, UX + Visual Design, Art Direction, Photography, Marketing, Advertising, Package Design